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b2b master playbook
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Mastering Growth for B2B Startups in 2025

with Tae Hea Nahm

Lecture Trailer

Don’t Drown. Surf the Wave.

Understand the overall journey of B2B startup
growth and navigate your own success ahead.

Learn from the Legend.

Meet the legendary B2B specialist, who has invested in
12+ B2B unicorns with an annual fund return rate of 20%

Course
Overview

7 On-Demand Video Lectures

Total Duration 3 Hours 55 Minutes

Lecture Notes

Framework Summary & Templates

Premium Access For 1 Year

50% Off Coupon for Next Purchase

Session 1

The Successful Startup Journey

Understand the 3 phases of growth any B2B startup must learn to 'surf' in order to become the mythical surfing unicorn.

Session 2

How To Find PMF

Learn proven techniques to identify your ideal customer and build a product they love.

Session 3

Unlock Growth Guide

Discover effective strategies to scale your business and achieve sustainable growth.

Session 4

Unlock Growth Metrics

Learn the frameworks for building the right metric system to maintaining high growth and driving valuation.

Session 5

Investor Empathy

Gain insights into the investor mindset and learn how to secure funding.

Session 6

The People Journey

Attract and retain top talent, and create a thriving company culture.

Bonus Clip

Mastering the Art of Selling

Unlearn outdated notions and embrace a powerful sales approach.

Meet Your Instructor:
Tae Hea Nahm

Tae Hea Nahm
Awards

Co-Founder & Managing Partner of

Storm Ventures

Awards

Invested in

12+ B2B Unicorn Startups

Awards

Involved in

1,000+ investments including Yahoo & Paypal

Awards

Co-author of

"Survival To Thrival" with Bob Tinker

The Architect of
B2B Unicorn Success Stories

Tae Hea is co-founding Managing Director of Storm Ventures and co-author of a book series Survival To Thrival, which focus on building enterprise leaders. He has been studying the key value inflection point of every startup (unlocking growth)

Previously, he was the founding CEO of Airespace, later sold to Cisco for $450m, and partner at Wilson Sonsini Goodrich & Rosati and Venture Law Group.

Airespace: Sold to Cisco for $450M

Founding CEO

Airespace: Sold to Cisco for $450M

12 Unicorn Startups

Invested

12 Unicorn Startups

A Believer and a Skeptic in One

Press

A Believer and a Skeptic in One

Secrets of an Investor Who Built Two Unicorns

Press

Secrets of an Investor Who Built Two Unicorns

Experience & Knowledge

Who Is
This For?

chart

Founders in Action

Leaders who have found PMF but are facing challenges in GTM strategies & setting up compounding growth

chart

Head of Growth / Managers

Key players within the company with the mission of improving growth metrics based on data and logic

chart

Aspiring Entrepreneurs & Tech Professionals

Hungry for tactical knowledge and practical frameworks for unlocking exponential growth in B2B SaaS + AI business

All-in-one Guide
to Building, Growing, and Scaling

A successful company is like a "surfing unicorn," a mythical entity that navigates "big waves" — disruptive technological shifts such as cloud migration and AI — with expertise and agility.
•
Understand the 2 "big waves" in IT industry history:
•
Cloud Migration
•
AI Revolution
•
Understand the 3 phases of growth any B2B startup must learn to 'surf':
i.
Product-Market Fit - Starting from a founding idea, the company works towards creating value and happy customers.
ii.
Go-to-Market Strategy - At this stage, the focus shifts to unlocking growth and building momentum as the company begins to scale.
iii.
Scaling and Winning
Is it really PMF? Learn to distinguish Early PMF vs. Real PMF
•
False Product-Market Fit: Champion vs. Customer
•
Understanding the Customer Adoption Lifecycle (Crossing the Chasm)
•
"Teaching Customers" as North Stars
•
Net Revenue Retention (NRR) and Usage as PMF Indicators
•
Driving Usage and NRR through Customer Journey Stages
•
Next Steps: Go-To-Market Fit
Unlock Growth Guide 1Unlock Growth Guide 2Unlock Growth Guide 3Unlock Growth Guide 4Unlock Growth Guide 5Unlock Growth Guide 6Unlock Growth Guide 7Unlock Growth Guide 8
Course Material Preview↗

3 main phases of "unlocking growth"

a.
Reading the Wave
•
understanding customer needs through "hero customer journey"
•
addressing the urgent pain of the champion / key decision-maker to drive customers
b.
Building the Right Surfboard
•
turning the "hero customer journey" into a "Customer Journey Playbook" - a set of repeatable actions that enable growth by aligning the sales and marketing teams on the customer's experience
c.
Tuning the Surfboard
•
Introducing - methods to refine and troubleshoot the playbook through cross-functional collaboration.
After unlocking growth, the challenge shifts to sustaining it by staying "on the wave."This module dives into the framework for building the right metric system to guide CEOs in maintaining high growth and driving valuation.
a.
What drives fundraising (valuation)?
b.
How to build a simple financial model to forecast growth and cash burn Introducing 4 key metrics : Magic Number, Net Revenue Retention, Gross Chrun Rate, and Gross Margin
c.
How to connect the GTM metrics to the 4 key financial metrics How can teams (other than finance) drive these 4 financial metrics in their actions? By organizing the GTM metrics by customer journey & team.
•
Making Magic Number 'Actionable'
•
Pipeline Conversion & Sales Productivity
•
Operationalizing Metrics to Drive Actions
Grow 'investor empathy' by understanding how investors think, what they prioritize, and how they manage risk and returns in a high-stakes industry.
a.
What VCs Want: Returns and Metrics
b.
Fund Performance and Valuation Milestones
c.
Valuation and Revenue Multiples
d.
Investor Psychology: Balancing Fear and Greed
Explore the "people journey" of a growing startup - the evolving roles of founding team members, and how personal growth is necessary for a startup's success at each stage.
a.
Stages of the People Journey
i.
Adapting to change and constantly optimizing the right team for success
ii.
When to hire : VP of Sales / CFO / CEO
b.
Unlearning and Mentorship
i.
Embracing new skills as leaders & seeking strong guidance
c.
Timing Decisions and Executive Assessment
i.
When to change leaders depending on growth paths
d.
How to hire the right founding team
i.
Practical management advice for founders
Bonus clip - What must one unlearn to succeed in American business?

Loved By
Industry Leaders

Reviews on the book <Survival to Thrival> co-authored by Tae Hea Nahm & Bob Tinker,
on their discoveries in unlocking B2B growth

Young Sohn

Young Sohn

President & CSO, Samsung Electronics; Chairman of the Board, Harman

An analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder.

Clara Shih

Clara Shih

CEO & Founder, Hearsay; Board Director, Starbucks

Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit. In defining this construct and outlining a clear playbook, the book does a great service to B2B entrepreneurs and B2B leadership teams everywhere.

Aaref Hilaly

Aaref Hilaly

Partner, Sequoia Capital

There's no better 'how-to' manual for creating your own enterprise startup. Bob and Tae Hea share practical insights and examples that de-mystify what it takes to succeed, covering everything from culture to equity splits to early sales.

Rob Siegel

Rob Siegel

Stanford GSB Professor; Partner, XSeed Capital

Practical advice and real-world challenges for anyone starting, scaling, and winning in a B2B technology startup.

Aaron Levie

Aaron Levie

CEO & Founder, Box

Suited for every B2B entrepreneur at varying stages of growth -- must read by all!

Neil Patel

Neil Patel

Co-Founder, Crazy Egg; Co-Founder, KissMetrics

The real world of B2B entrepreneurship. Every entrepreneur should read it.

Watch
Whenever, Wherever.

step-1
1

Access course material upon log in.

(Your personal account will be set up upon purchase)

step-2
2

Watch video course - start whenever, pause, and pick up where you left off.

step-3
3

Each video course comes with lecture notes.
Feel free to scroll through as you watch the course at your preference.

step-4
4

Move on to the next module upon completion!

Know The Game You Play
Before You Play It

From defining key growth metrics to crafting successful customer journeys -
Ready yourself for a comprehensive dive into the world of B2B startup success playbook.

Tae Hea Nahmtaehea linkedin

Co-founder of Storm Ventures investing in B2B startups |
Co-author of Survival to Thrival book series and Podcast co-host

"I've distilled decades of B2B expertise in my new Master Class with EO STUDIO 🦄
This series provides a practical roadmap for B2B startup success, covering crucial topics like:

Finding Product-Market Fit:
Learn proven techniques to identify your ideal customer and build a product they love.

Unlocking Growth:
Discover effective strategies to scale your business and achieve sustainable growth.

Mastering The Art Of Selling:
Unlearn outdated notions and embrace a powerful sales approach.

Building A Winning Team:
Attract and retain top talent, and create a thriving company culture.

Understanding Investors:
Gain insights into the investor mindset and learn how to secure funding.

Whether you're just starting out or looking to take your B2B venture to the next level, this
Master Class will equip you with the knowledge and tools you need to succeed."

Start Growing
Today

7 On-Demand Video Lectures

Total Duration 3 Hours 55 Minutes

Lecture Notes

Framework Summary & Templates

Premium Access For 1 Year

50% Off Coupon for Next Purchase

All The Tools
You Need to Unlock Growth

$400

ENROLL NOW

By The End Of The Course,
You’ll Be Able To:

1. Better evaluate your target users and PMF

2. Understand the entire B2B startup growth journey

3. Learn how to talk to & convince investors

4. Improve sales based on data & key metrics

And More!

Frequently
Asked Questions

•
The course content will be available for 1 year after your purchase.
•
Once you make your purchase through the checkout page, you will be directed to a log-in page to set up your password.

•
Your ID is the email you use at the checkout page.

•
You can access all of the courses you've purchased on the EO School Website (https://school.eostudio.io/) by logging in with the ID/Password you set at the beginning.

•
You can reset your ID/Password by:
i.
Clicking on your profile icon at top right
ii.
Clicking 'Settings'
iii.
Scrolling down to the bottom of your 'Account Information' page
iv.
Entering 'New Password' and verifying it.
•
Each session's video lecture is approximately 1 hour long.
•
Some lectures (ex. finding PMF, investor empathy) will be more practically helpful than others (ex. unlocking growth metrics). But you'll benefit from the early exposure to all lectures within the course to help build your business at scale.

•
The course covers the entire life cycle of a B2B startup growth journey. It is designed to help founders gain a better understanding about building a B2B startup, scaling it, and having the right metrics to follow when unlocking growth. This curriculum provides detailed and practical growth models and metrics to help early stage founders better navigate company building and GTM strategies.
•
50% refund for requests made within 3 days after course start date (and only if the student has completed less than 50% of the course content)
•
No refund for requests made after 3 days after course start date
•
To request refund, please contact builders@eoeoeo.net with the following information : your full name, email address (used for sign-up), and a screenshot of your Purchase Confirmation (emailed to you upon purchase)
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