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BLITZSCALING:
Thriving in Turbulence

with Chris Yeh

What is thesecretto starting and scaling
massively valuablecompanies?

LinkedIn LogoAirbnb LogoAmazon Logo
Google LogoFacebook Logo
Uber Logo Dropbox LogoZoom Logo
Stroke

They All
Blitzscaled.

What is Blitzscaling?

“Prioritizing Speed over Efficiency
in the face of Uncertainty”

Blitzscaling is a specific set of practices for igniting and managing dizzying growth. It allows a company to go from “startup” to “scaleup” at a furious pace that captures the market.

The global best-seller opens doors to how to design business models that support lightning-fast growth, navigate necessary shifts in strategy at each level of scale, and recognize the management challenges that arise as their company grows.

Co-written by

Chris Yeh

Founding Partner of Blitzscaling Ventures
& Co-author of The Alliance

Reid Hoffman

Partner at Greylock Partners
& Co-founder of LinkedIn

Drawing on their experiences scaling startups into billion-dollar businesses, Reid Hoffman and Chris Yeh offer a framework for blitzscaling that can be adapted to nearly any region or industry.

Bill Gates

“The case studies you’re about to explore and the tools you’re about to gain have never been more relevant.
This is an ideal moment to be reading this book.”

Bill Gates

Adam Grant

“This is the best book I’ve ever read on how to grow a company rapidly — and when that’s even worth trying in the first place.
With a rare combination of fresh insights, vivid cases, and actionable advice, it’s a must-read for entrepreneurs and executives.”

Adam Grant

Brian Chesky

“The book the start-up world has been waiting for. I can’t think of any other that so perfectly captures the specific challenges — and opportunities — that a company faces at every stage of growth.
This book shares some of the key secrets for building mission-oriented, global businesses at speed."

Brian Chesky

Sheryl Sandberg

"Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business.” 

Sheryl Sandberg

Eric Schmidt

“Reid Hoffman paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new normal for startups and legacy businesses alike, read this book.” 

Eric Schmidt

Decoding the DNA of
Silicon Valley's Success Stories

6 On-Demand Videos
6 On-Demand VideosTotal duration 3 Hours
Lecture Notes
Lecture NotesFramework Summary & Templates

PART 1: Lecture 1~3

Mastering Blitzscaling

Extract of key concepts & real-life case studies of companies that have Blitzcaled

PART 2: Lecture 4

Can YOU Blitzscale?

Step-by-step walk-through of analytical frameworks to measure a company’s ability / readiness to blitzscale

PART 3: Lecture 5~6

Blitzscaling in Today's World

Exploration of AI’s role in blitzscaling, its history, and how AI-driven companies leverage network effects and scale advantages to dominate markets.

Meet Your Instructor:
Chris Yeh

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Co-author of ‘Blitzscaling’
with Reid Hoffman

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Co-founder of Blitzscaling Academy
and Blitzscaling Ventures

wreath

Mentored/Invested in over 300
tech startups since 1995

wreath

Co-author of ‘The Alliance’ with
Reid Hoffman and Ben Casnocha

The Scaling Expert for
Startup Triumphs

A writer, investor, and entrepreneur, Chris has had a ringside seat in the world of startups and scaleups since 1995. His books help founders, venture capitalists, corporate leaders, policymakers, and everyday people better understand how the internet has changed the way we work together to build amazing organizations.

Hundreds of companies, from garage-dwelling startups to Fortune 50 titans have tapped his knowledge and insights to accelerate and transform their businesses. Chris earned two degrees from Stanford University, with distinction in both, and an MBA from Harvard Business School, where he was named a Baker Scholar.

Interview

Interview

Blitzscaling Director’s Cut | EO

Speech

Speech

Infinite Learning:
Why Unlearning is The Critical Learning Skill

Press

Press

Harvard Business Review | Blitzscaling

This Course is
Designed for...

This intensive program is designed for founders and ambitious sales professionalslooking for enterprise sales guidance within the B2B tech space.

Founders
Ready to Scale

Entrepreneurs who have achieved product-market fit and seek strategies for rapid growth.

Growth Leaders
and Managers

Professionals aiming to enhance company growth metrics through data-driven methods.

Future
Entrepreneurs

Individuals eager to learn practical frameworks for accelerating growth in tech-driven businesses.

Everything You Need to Know About
Blitzscaling and much more -

Packed Into
6 Lessons

Lecture Detail
Key Topics & Case Studies

PART 1: Mastering Blitzscaling

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This lecture dives into the core principles of blitzscaling—how companies can achieve market dominance by prioritizing speed over efficiency in high-growth environments. Using real-world examples like Amazon, Facebook, and Airbnb, we explore what makes blitzscaling a powerful yet risky growth strategy.
•
What is blitzscaling?
•
The conditions for successful blitzscaling:
•
About big markets, high gross margins, and product-market fit.
•
The difference between successful and failed blitzscaling
•
Lessons from PayPal, Airbnb, and WeWork.
•
The two essential elements:
•
Winner-take-most market dynamics
•
Ability to outgrow competitors.
•
Growth strategies that drive blitzscaling success
•
Network effects, land grabs, virality, and distribution leverage.
Once you've identified a blitzscaling opportunity, the next challenge is navigating rapid growth. This lecture introduces the predictable stages of blitzscaling, each corresponding to a different phase of organizational development. Understanding these transitions is key to scaling successfully without breaking your company.
The Five Stages of Blitzscaling
•
Family Stage (1-9 employees): Highly informal, flexible operations where communication is direct.
•
Tribe Stage (10-99 employees): Still informal but requires early structure as relationships become more complex.
•
Village Stage (100-999 employees): The shift to formal processes, hierarchy, and structured decision-making.
•
City Stage (1,000-9,999 employees): A large, decentralized organization requiring departmental structures and leadership layers.
•
Nation Stage (10,000+ employees): The focus shifts to external relations—government policies, global competition, and corporate diplomacy.

The Challenge of Rapid Scaling
•
Speed of adaptation, change in leadership role, failure to recognize & managing shifts
•
Case Study: Google’s Blitzscaling Bet “The bold AOL deal”
Blitzscaling is all about rapid change, and while some changes are unpredictable, others follow a clear pattern. As companies scale from small teams to massive organizations, they must navigate several key transitions. Understanding these shifts will help you stay ahead and effectively manage hypergrowth.
Transition from:
•
Small Teams to Large Teams
•
Generalists to Specialists
•
Contributors to Managers to Executives
•
Dialogue to Broadcasting
•
Inspiration to Data-Driven Decision Making
•
Single Focus to Multithreading
•
Pirate to Navy

These transitions are inevitable in blitzscaling. Learn how to anticipate them, manage them effectively, and ensure your company adapts without losing its competitive edge.

PART 2: Can YOU Blitzscale?

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Not every company can or should blitzscale. In this lecture, we dive into how to analyze blitzscalability and determine whether your company is suited for this strategy. By taking a structured approach to scoring your company’s blitzscalability across key dimensions, you'll gain a clear understanding of how to assess, improve, and apply blitzscaling techniques effectively.
The Blitzscaling Scorecard: Evaluating Key Factors
example1
example2
example3
example4

•
Using the Blitzscaling Toolkit to Evaluate Your Business
•
Scoring your company – Assign 1-5 ratings for each blitzscaling factor.
•
Identifying weak areas – Where are your biggest constraints?
•
Iterating on your strategy
•
Blitzscaling for B2B vs. B2C Companies
•
Leveraging AI and Technology for Blitzscaling Analysis

PART 3: Blitzscaling in Today's World

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Many assume that blitzscaling is only possible during economic booms when capital is abundant, but in reality, some of the most successful companies have scaled during downturns. This lecture explores how to navigate blitzscaling when funding is scarce, competition is fierce, and market conditions are unpredictable.
•
The Reality of Blitzscaling in Tough Markets
•
Blitzscaling is relative + contextual.
•
Why turbulent times can create lasting competitive advantages

•
Playing Defense: Adapting to Market Downturns
•
Assumptions that worked in a bull market may no longer hold.
•
Optimize for “supercruise” efficiency
•
Case study : How Amazon adapted to survive while others like eToys collapsed

•
Playing Offense: Turning Uncertainty Into Opportunity
•
Competing in a less crowded race
•
Hot take : Hiring top talent is easier
•
Welcome to the best time to gain market share

•
Small Gains Today Can Become Huge Leads Tomorrow
•
Understanding the “triathlon effect”
•
Ask: What is easier now than before?
AI is transforming industries at an unprecedented pace. In this lecture, we explore how AI has evolved, where it is headed, and why it is both an enabler of blitzscaling and a technology that demands blitzscaling.
The Evolution of AI: From Concept to Breakthroughs
•
The cycle of AI booms and winters – Why AI has repeatedly risen and fallen before its current breakout moment
•
The turning point: Large Language Models (LLMs) – The “Attention is All You Need” paper and the rise of deep learning.

Why AI is the Biggest Technological Wave of Our Lifetime
•
A new Industrial Revolution, Explosive productivity gains, Stock market signals
•
Historical parallels – The Industrial Revolution increased productivity by 40x—AI could have a similar impact.

AI as a Blitzscaling Catalyst
•
AI is creating new winner-take-most markets - The network effect of AI
•
The AI arms race / Case Study : OpenAI

How to Blitzscale with AI
•
Beyond efficiency: Creating new markets – The biggest wins come not from improving existing products, but from inventing new categories.
•
Evaluating AI’s industry impact - how will AI disrupt some industries while exponentially grow others?
•
Understanding elasticity in AI adoption

How to Leverage AI in Your Work and Business
•
AI as an assistant, not a replacement → The director’s mindset
•
The Nike principle: Just do it / Avoiding the Turing Trap

Build Your
Pathway To Success

Blitzscaling is the canonical way to build the world-changing companies of tomorrow. Startups can apply its lessons to grow into enduring market leaders in record time. And grown- up companies can leverage its principles to transform their businesses by maximizing their breakthrough opportunities.

In this course, I explain the core principles of blitzscaling, help you understand whether or not you should apply blitzscaling to your businesses, and demystify the key transitions and counterintuitive rules of blitzscaling.

Everything You Need To Know
About Blitzscaling...and more.

$320

6 On-Demand Videos

1 Year Access

Lecture Notes

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By The End Of The Course,
You'll Be Able To:

  1. Understand real-life case studies of companies that have successfully blitzscaled.
  2. Assess your company's readiness for blitzscaling using analytical frameworks.
  3. Develop strategies to navigate the challenges and opportunities of blitzscaling in today's dynamic business environment.
dotdotdot

And More!

Frequently
Asked Questions

•
The course content will be available for 1 year after your purchase.
•
Once you make your purchase through the checkout page, you will be directed to a log-in page to set up your password. Your ID is the email you use at the checkout page. You can access all of the courses you've purchased on the EO School Website by logging in with the ID/Password you set at the beginning.
•
You can reset your ID/Password by (1) clicking on your profile icon at top right (2) clicking 'Settings' (3) scrolling down to the bottom of your 'Account Information' page (4) Entering 'New Password' and verifying it.
•
Each session's video lecture is approximately 1 hour long.
•
This course is suitable for early-stage founders who have achieved product-market fit and are preparing to scale their startups. It provides valuable insights into the principles of blitzscaling, offering strategies to navigate the challenges of rapid growth. By understanding these concepts early, founders can effectively plan and implement scaling strategies when the appropriate time comes.
•
However, it's important to note that blitzscaling involves prioritizing speed over efficiency in the face of uncertainty, and may not be suitable for every company or industry.
•
50% refund for requests made within 3 days after course start date (and only if the student has completed less than 50% of the course content)
•
No refund for requests made after 3 days after course start date
•
To request refund, please contact builders@eoeoeo.net with the following information : your full name, email address (used for sign-up), and a screenshot of your Purchase Confirmation (emailed to you upon purchase)

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