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New School Sales For Startups

with Peter Ahn

Feelingstuckin sales?

Founders and salespeople face real-world sales challenges every day:

Lacking confidence during that critical first pitch
Feeling overrun by generic sales advice
Struggling to stand out in a crowded, noisy market.

…It's time to realize your full potential and finally gain the sales knowledge you need to grow.

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Discoversales tacticsthatactually workin today's fast-moving world.

Course
Overview

5 On-Demand Videos

Total Duration 2 Hours 45 Minutes

Real-world Examples

Pitch decks & ready-to-use phrases

1:1 Coaching

Available for Masters Students

Session 1

Making a Killer First Impression

Discovery Call : BANT framework (Budget, Authority, Need, Timeline) with a fresh twist

Session 2

Crafting a Compelling Pitch Deck

Pitch deck strategy to stand out - Mastering Credibility, Alignment, Differentiation

Session 3

Designing an Engaging Demo

Highlighting your product's value while moving prospects closer to a decision

Session 4

How to Negotiate Like a Pro

Negotiation strategies to close larger deals while building authentic, long-term customer relationships

Session 5NEW!

Establishing Outbound Sales Tactics

Lead generation tips to attract targeted, qualified potential customers

Meet Your Instructor:
Peter Ahn

Awards

15 Years of Enterprise Sales Experience

Awards

Top Seller at Dropbox and Slack

Awards

Coached

40+ Founders

Awards

Co-host of

‘Decoding Sales’ with Alex Allain

Operating Experience at

Operating Experience at

Multimillion - Dollar Deals with

Multimillion - Dollar Deals with

Sales Coach to 40+ Founders at

Sales Coach to 40+ Founders at

From Startups to Giants -
The Strategist Behind
Enterprise Sales

With over 15 years of enterprise sales experience, Peter has built a career at industry leaders such as Google, Dropbox, Slack, Front, and Twingate.

Recognized as a top seller at Dropbox and Slack, he has successfully closed multimillion-dollar deals with major clients including Disney, News Corp, National Geographic, NBCUniversal, and Conde Nast. Peter's expertise extends beyond corporate giants, having worked closely with over 40 founders, guiding them in building sales from the ground up.

Collaborating with notable companies like Figma, Streak, Orb, Scarf, Prodvana, Boox, and Borneo, he is dedicated to supporting B2B tech startups.

EO Interview on Startup Sales

Media

EO Interview on Startup Sales

Decoding Sales Podcast

Media

Decoding Sales Podcast

Peter Ahn Newsletter

Media

Peter Ahn Newsletter

This Course is
Designed For...

This intensive program is designed for founders and ambitious sales professionals looking for enterprise sales guidance within the B2B tech space.

Founders

looking to close their first marquee deals

B2B Sellers & Marketers

tired of generic sales training and advice

Teams

wanting a different flavor on modern sales strategies & negotiating tactics

Discover the New School Tactics
For B2B Tech Sales

•
Modern Sales Strategy: Embrace a natural, conversational approach to replace rigid, outdated scripts.
•
Understand the BANT (Budget, Authority, Need, Timeline) Framework:
•
Prioritizing _____ to Budget: to guide authentic conversations.
•
Following 'breadcrumbs' from prospects to uncover deeper insights.
•
Key Skills for Sales Calls:
•
Concise Introductions / High-Quality Questions / Active Listening
•
Pitch Deck Mastery: Learn to create and deliver strategic pitch decks that combine authentic discovery with a compelling presentation of your solution.
•
Key Components of an Effective Pitch Deck:
•
Credibility Slides - Build trust and authority
•
Pain Point Alignment - Show deep understanding of the prospect's challenges
•
Technical Differentiators - Highlight your product's unique value
•
Conversation Flow Tips:
•
Use strategic transition phrases to seamlessly navigate between discovery and presentation
•
Included in lecture : 3 real pitch deck reviews on how the key components come to life
•
Elements of an Effective Product Demo:
•
Demo Roadmap - Structure content into 3-4 main product pillars for clarity
•
Prioritize the right features to show in limited time
•
Answer the question "so why is this important?"
•
Two-Way Interaction:
•
Foster two-way conversations to engage prospects and gather feedback
•
Use demos to qualify/disqualify leads effectively
•
Included in lecture : specific phraseology to lead a compelling demo & move prospects closer to a decision
•
Key Principles of Modern Negotiation:
•
Transparency and Collaboration - Foster trust and long-term partnerships
•
Three Phases - Start the negotiation process from the first call and navigate through distinct stages
•
'Striplining' Technique - Qualify serious buyers and address objections effectively
•
Negotiation Levers:
•
Utilize levers beyond price to craft win-win deals
•
Beware of common pitfalls to avoid during sales negotiations
•
Outcome: Develop negotiation skills that protect deal value, enhance partnerships, and close impactful enterprise deals.
•
Why Outbound Is Different for Startups
•
Building a Personal Brand
•
Tips on building thought leadership through social media 
•
Creating a ”Lead Magnet”
•
What are lead magnets? Use them to initiate conversations, not direct selling.
•
Authentic Outbound Process
•
Scaling Authentic Outbound
•
AI and Automation
•
Use AI to scale what’s already working manually (not to replace authentic engagement).
•
Suggested AI tools to scale your sales outbound 

Recommended by
Founders

Julian Park

Julian Park

CEO @Bezi

Going through Peter's classes taught me how to think about sales as a more holistic process. We were able to close our deal with Meta with more confidence!

Peter understands the sales process at a deep level and also provided specific tips on solving tough situations with potential customers. He is empathetic to founders.

Victor Hunt

Victor Hunt

CEO @Zingage

I feel a lot more confident in how we describe the value we're providing. Peter has helped me develop my vocabulary and comfort with being aggressive in ways that don't let deals.

I think the course will prove to yield a 20-30x higher outcome by EOY as than without.

Animesh Koratana

Animesh Koratana

CEO @PlayerZero

Sales was a bit of a black box for me before this. I knew how to talk to people and get excitement around the product but knew that my conversion and process were lacking.

Peter has built a lot of clarity here for me. It's helped close one deal concretely, and it helped me meet my first sales hire. Big win which should compound anything that will have happened in the coming months.

Ashu Dubey

Ashu Dubey

CEO @Gleen

It has definitely made me a better seller.

I come across as more polished and structured to my customers which gives them confidence. I dont come across as too eager to sell anymore :)

We have pretty much doubled our business in last 4 months. Part of credit has to go to the program.

Watch
Whenever, Wherever.

step-1
1

Access course material upon log in.

(Your personal account will be set up upon purchase)

step-2
2

Complete self-driven assignments

e.g. write down a script for your intro, create a pitch deck, etc.

step-3
3

For Masters students

Send live call recording / assignment material to Peter for 1:1 feedback.

The world of sales is
noisier than ever.

Old school tactics won't work. Founders and teams need to seek guidance from recent operators who understand the value of selling transparency and authenticity.

Throw out the 1990's sales methodology -Experience how my authentic approach to sales can unlock confidence and a genuine story that your early customers will remember forever.

Say Goodbye to

Outdated Tactics

Hello to

Practical & Game-Changing

Strategies!

ESSENTIAL

$350

  • 5 On-Demand Videos - Access for 3 Months
  • Access to virtual founder-led sales platform, Zero to Hero
  • Real-time Q&A Webinar with Peter

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Frequently
Asked Questions

•
For both Essentials & Masters courses, students have access to the On-Demand Video Courses for 3 months after purchase.
•
For Masters students, the 1:1 asynchronous feedback is available for 1 month after purchase - while you can still watch the video courses for 2 more months, you have to use the first month to send in your assignments to Peter for feedback.
•
Not at all! Peter coaches both first time learners of enterprise sales and CROs looking to polish their approach with fresh, modern techniques :)
•
This course focuses on new school sales tactics that reflect today's sales environment. It emphasizes authenticity, relationship-building, and psychology over traditional, outdated methods.
•
50% refund for requests made within 3 days after course start date (and only if the student has completed less than 50% of the course content)
•
No refund for requests made after 3 days after course start date
•
To request refund, please contact builders@eoeoeo.net with the following information: your full name, email address (used for sign-up), and a screenshot of your Purchase Confirmation (emailed to you upon purchase)
•
This part of the course is available only to students who enroll in 'Masters' curriculum, focusing on specific sales challenges with case-by-case feedback from Peter.
•
Limited to 10 participants on a first-come-first-serve basis.
•
Upon completing the task assigned in each video, you'll receive personalized feedback from Peter after sending your assignments to a dedicated email address (to be shared within the course). He will record a detailed response to your assignments providing specific contextual insights and guidance tailored to your work. This personalized approach ensures you get the most out of the course and direct mentorship from Peter.

Courses

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Decoupling: Secret to Stealing Customersicon

Unlocking B2B Growth Playbookicon

New School Sales For Startupsicon

Contact

builders@eoeoeo.net

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Close Better Deals
in the New Year

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