with Thales Teixeira
Building Everything from Scratch
is a Startup Death Trap
Instead, true disruptors choose to
Using Innovative business models to
steal customers by
breaking the links
of traditional customer value chain
Based on 8 years of research by
Harvard Business School
The go-to guide to understanding digital disruption and building hyper-growth startups
Find a Car
Purchase
Ride
Manage
Resell / Dispose
Uber, Airbnb, Amazon—grew by breaking away from traditional business models and focusing on a single
high-value opportunity in the customer journey.
Airbnb
Alibaba
Amazon
Best Buy
Birchbox
Bla Bla Car
Chef'D
Dollar Shave Club
Etsy
Kiehl’s
Klarna
LendingTree
Lyft
Mint.com
Netflix
Pandora
Paypal
PillPack
Rebag
Salary Finance
Skype
Steam
Supercell
TiVo
Transferwise
Trov
Turo
TVision
Twitch
Uber
Yelp
Zipcar Zynga
...and many others
Learn how today’s most dangerous disruptors are
stealing customers from established businesses.
Introducing Decoupling: Unlocking the Customer Value Chain
Final Two Cents for Founders
Author of ‘Unlocking the Customer Value Chain’
Former Associate Professor, Harvard Business School
Pioneer in digital disruption, customer-centric innovation and digital transformation
Thales Teixeira was an Associate Professor at Harvard Business School for 10 years before founding digital consultancy Decoupling.co. At Harvard, he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention.
He has consulted, advised or educated top executives of over 15 of the Fortune 100 companies, among them Bayer, BMW, Unilever, Microsoft, Nike, Samsung, Siemens, YouTube, among others.
“Thales Teixeira brings a brilliant and incisive intellect - blending fundamental insights with practical guidance - to the urgent question of digital transformation”
Jim Collins
Author of Good to Great, Co-author of Built to Last
“Necessary reading for all of us being disrupted and hoping to become challengers again”
Jorge Paulo Lemann
Co-founder of 3G Capital
“Unlocking the Customer Value Chain, … offers a clear roadmap to understand how digital disruption takes place - and what companies can do to hold onto their valued customers.”
Niraj Shah
Co-founder and CEO, Wayfair
“Very practical insights into understanding a customer-centric, not a company-centric, view of the experiences and the expectations of consumers who are shopping today[…] - a must read for marketers.”
Brigitte King
Chief Consumer Officer, L’OREAL Americas
Entrepreneurs seeking breakthrough business ideas in today’s world
Professionals responsible for spearheading new projects and uncovering business opportunities within their organizations.
Experts eager to analyze markets and discover hidden opportunities with a strategic perspective.
Understand how to break down the customer value chain with a critical eye
Dive deeper into tackling a specific pain point to capture the most value
Discover where to experience Decoupling in practice
Hone the tools and expert support to help you implement Decoupling in your own organization
Today’s most dangerous disruptors are not just stealing customers, but rather stealing customer activities from established businesses.
Creating a high growth startup CAN be engineered. It CAN be designed.
If you follow the tools and approaches of Decoupling, you will be much more successful at creating a disruptive digital startup.
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Lecture Notes
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